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Devil's idea is sweet,
and sweet ideas create a joyful stories.

The devil's ideas always contain creative energy that stimulates people's emotions.

Sometimes, amazing ideas that change the world are born from sweet imagination that breaks taboos.

We breathe life into the characters with these bold ideas and fun stories,

We are creating stories that all generations can relate to and enjoy.

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Creative Content IP

Studios

Devil's Candy is a creative content IP studio engaged in animation production and licensing businesses centered on character IP development. Based on our unique originality and wit, we create original characters and stories that bring joy across generations, expanding them into various content and experiences such as animation, games, merchandising, and brand collaborations.

  • Youtube
  • Instagram
  • Facebook
  • X
  • LinkedIn
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'Heeppeep' is a non-verbal 3D animated comedy about desert rain frogs with no special survival skills, yet full of positive energy. It humorously captures their cheerful resilience as they navigate and survive the harsh desert environment.
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'Devil'sCandy' is a black comedy animation depicting the chaos that ensues when a candy born in a demon's laboratory escapes into the human world, possessing powers imbued with demonic energy.

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Devilish Way

Originality

Originality is the starting point for all ideas and IP. We break away from conventional frameworks and create new characters and worlds in our own unique way.

Technology

Technology is the engine that turns imagination into reality. Based on creativity and technology, we innovate the speed and quality of content production.

Agility

We swiftly plan and execute amid rapidly changing global trends, never missing new opportunities.

Witty

Witty storytelling and humor make our characters and content more appealing, delivering fun and ingenious experiences.

Expertise

Original IP development

We develop unique original IPs, from character planning to worldview, story, and content development.

Licensing Business Model

We develop diversified businesses through merchandising utilizing character IP and collaborations with games, publishing, and brands.

Global IP competitiveness

We focus on our self-produced animations, collaborate with global streaming platforms, and target overseas markets.

Brand content production

We possess experience in creating advertising and digital content for brand marketing, along with media execution capabilities.

Expertise

Original IP Development

Developing distinctive original IP, from character concepts and world-building to storytelling and content development.

Licensing Business Model

We develop diversified businesses through merchandising utilizing character IP and collaborations with games, publishing, and brands.

Global IP expansion capabilities

We focus on our self-produced animations, collaborate with global streaming platforms, and target overseas markets.

Brand content production

We possess experience in creating advertising and digital content for brand marketing, along with media execution capabilities.

  • Digital Campaign / SNS Content / Brand Film

    From advertising campaigns and brand films to digital content and animation, we seamlessly connect strategy, planning, design, and production. We capture each brand's unique voice and charm to create content that resonates with consumers and is remembered for years to come.

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  • Character Design / Character Animation / MD

    We develop characters that express a brand at its most appealing, building relationships where consumers connect with and grow fond of the brand. From character planning and design to world-building, animation, and merchandise, we move in one consistent direction to create brand characters that can be used and grown over the long term.

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Devil's Candy / eXpansion

Devil's Candy Expansion is a brand content studio that unravels the unique values and stories of a brand with Devil's Candy's own original ideas, ranging from corporate character development to brand films, advertising campaigns, merchandise, and digital content, in order to expand the potential of a brand into various content and experiences.

  • Youtube
  • Instagram
  • Facebook
  • LinkedIn

Newsroom

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'Devil's Candy' Participates in Canada OIAF K-Animation Spotlight

2026-09-03

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'Heeppeep' surpasses 100 million cumulative views on YouTube

2026-08-31

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'Heeppeep' Participates in US Licensing Expo

2026-05-29

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Devil's Candy Launches Original IP 'Heeppeep'

2025-11-10

Contact Us

Greater possibilities open up when we are together.
Partnership and collaboration proposals are always welcome.

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